Tag: B2B
on Thursday June 19, 2025
AI-Augmented Design: Making the Invisible Visible for Climate Solutions
Written in Collaboration with Orange Bird’s Design Team
In the cleantech and circular economy space, many of the innovations we support as marketers are invisible. Microbes that turn COâ‚‚ into renewable fuel. Black powders that enable next-gen batteries. ESG indices for superyachts.
These are all real examples from our work. And all of them posed the same challenge: how do you visualize the invisible?
This blog post walks you through how we use AI-augmented visuals to support complex storytelling for climate tech and circular economy clients, with real project examples to illustrate how it works in practice.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Friday January 24, 2025
Grow Your Brand by Tapping into Environmental Dates
2025 Calendar of Environmental Awareness Days
For those in nature restoration, climate tech, greentech, or circularity, the mission is clear: build a greener future. The real challenge? Turning that vision into measurable, consistent action.
We created the 2025 Calendar of Environmental Dates to help you turn your goals into action, amplify your impact, and align your initiatives with global climate milestones.
on Wednesday January 8, 2025
Leveraging LinkedIn Marketing to Elevate ClimateTech Solutions
For B2B ClimateTech brands that are striving to make a positive impact in the fight against climate change, LinkedIn is often an effective marketing channel. Among the social media channels, LinkedIn is especially useful for B2B brands as a way to share information and ideas with relevant audiences; build thought leadership; and expand the breadth and depth of your organization’s networks for collaboration.
on Friday December 6, 2024
Key Insights from the 20th Cleantech Forum Europe
This year, Cleantech Forum Europe marked its 20th anniversary with a gathering of 300 stakeholders, innovators, and investors all eager to solve the climate crisis with innovative and effective solutions. From bold ideas to breakthrough innovations, the Forum highlighted pivotal trends and strategies to ensure European cleantech companies play an important role in the global cleantech landscape.