Tag: Sustainable Marketing

Discover sustainable marketing services from full-service marketing agency, Orange Bird. Share your message, increase your reach & maximize ROI. Learn more.

pipit on Thursday June 19, 2025

AI-Augmented Design: Making the Invisible Visible for Climate Solutions

Written in Collaboration with Orange Bird’s Design Team

In the cleantech and circular economy space, many of the innovations we support as marketers are invisible. Microbes that turn CO₂ into renewable fuel. Black powders that enable next-gen batteries. ESG indices for superyachts.

These are all real examples from our work. And all of them posed the same challenge: how do you visualize the invisible?

This blog post walks you through how we use AI-augmented visuals to support complex storytelling for climate tech and circular economy clients, with real project examples to illustrate how it works in practice.

AI, B2B, B2C, Branding, Cleantech, Cleantech Marketing, Climate Tech Marketing, Content Marketing, Design, Greentech, Sustainable Marketing, Video Marketing

catbird on Friday April 25, 2025

Successful Sustainable Email Marketing: 9 Top Tips

With an average return-on-investment of 36:1, email marketing is one of the most valuable activities you can undertake – providing you do it right.

B2B Marketing, Circularity, Cleantech Marketing, Climate Tech Marketing, Email Marketing, Sustainable Marketing

digibird on Friday February 7, 2025

For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change

Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.

To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.

Advertising, B2B, B2C, Cleantech, Cleantech Marketing, Climate Tech, Climate Tech Marketing, Conversion Optimisation, Google Ads, Greentech, Lead Generation, LinkedIn, Marketing Strategy, Marketing Strategy Development, Product Marketing, Sustainable Marketing

pipit on Friday January 24, 2025

Grow Your Brand by Tapping into Environmental Dates

2025 Calendar of Environmental Awareness Days

For those in nature restoration, climate tech, greentech, or circularity, the mission is clear: build a greener future. The real challenge? Turning that vision into measurable, consistent action.

We created the 2025 Calendar of Environmental Dates to help you turn your goals into action, amplify your impact, and align your initiatives with global climate milestones.

B2B, B2C, Cleantech, Cleantech Marketing, Climate Action, Climate Solutions, Climate Tech, Climate Tech Marketing, Content Marketing, Copywriting, Greentech, Public Relations, Social Media Marketing, Sustainable Marketing

pipit on Thursday June 27, 2024

Orange Bird Recognized as a Top Marketing Agency by Clutch!

Celebrating Excellence in Product Marketing in 2024

Orange Bird Agency has been named a Clutch Global Leader for Spring 2024🏆
We’re incredibly honoured to be recognized for our product marketing services and to be considered one of the top marketing agencies globally.

Advertising, B2B, B2B Marketing, B2C, Branding, Cleantech Marketing, Lead Generation, Market Research, Marketing Strategy, Optimization of Marketing Processes, Product Marketing, SEO, Sustainable Marketing, Web Design, Web Development