Tag: B2C
on Thursday June 19, 2025
AI-Augmented Design: Making the Invisible Visible for Climate Solutions
Written in Collaboration with Orange Bird’s Design Team
In the cleantech and circular economy space, many of the innovations we support as marketers are invisible. Microbes that turn COâ‚‚ into renewable fuel. Black powders that enable next-gen batteries. ESG indices for superyachts.
These are all real examples from our work. And all of them posed the same challenge: how do you visualize the invisible?
This blog post walks you through how we use AI-augmented visuals to support complex storytelling for climate tech and circular economy clients, with real project examples to illustrate how it works in practice.
on Tuesday June 10, 2025
B2C Social Media Marketing for Sustainable Brands
4 Powerful Insights
Social media isn’t just about likes and shares: it can be a game-changer for sustainable brands looking to inspire real change. If you’re in the business of making the world greener, your social media strategy needs to do more than just exist. It needs to connect, educate, and engage in a way that resonates with your audience.
We’ve worked with plenty of eco-conscious brands, and we’ve seen what works (and what doesn’t).
Read on for four powerful insights on social media marketing for sustainable brands in the B2C market.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Friday January 24, 2025
Grow Your Brand by Tapping into Environmental Dates
2025 Calendar of Environmental Awareness Days
For those in nature restoration, climate tech, greentech, or circularity, the mission is clear: build a greener future. The real challenge? Turning that vision into measurable, consistent action.
We created the 2025 Calendar of Environmental Dates to help you turn your goals into action, amplify your impact, and align your initiatives with global climate milestones.
on Thursday June 27, 2024
Orange Bird Recognized as a Top Marketing Agency by Clutch!
Celebrating Excellence in Product Marketing in 2024
Orange Bird Agency has been named a Clutch Global Leader for Spring 2024🏆
We’re incredibly honoured to be recognized for our product marketing services and to be considered one of the top marketing agencies globally.