Tag: Brand Awareness
on Tuesday October 1, 2024
From Cleantech 1.0 to Climate Tech 2.0
CleanTech 1.0 bust and what kind of companies are booming during Climate Tech 2.0
The fight against climate change has reignited a focus on clean technologies, with venture capital pouring back into the sector. This resurgence, dubbed Cleantech 2.0, comes after the spectacular collapse of Cleantech 1.0 in the early 2010s.
However, as the climate crisis accelerates, it’s clear that we need more than just clean technologies; we need visionary solutions to address the growing environmental and ecological challenges. This shift in focus is reflected in how the industry itself has evolved. What was once broadly referred to as cleantech is now often called climate tech.
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system:
on Friday August 18, 2023
Climate Tech Events to Accelerate Climate Solutions – Part 2
In this part of our series on climate tech events to attend, we’ve rounded up the best events we have found in Europe for the remaining third of 2023.
on Wednesday June 28, 2023
Climate Tech Events to Accelerate Climate Solutions – Part 1
Over the past 2 months, Orange Bird – Sustainability Marketing Agency – visited 3 international climate tech events and we would like to share our impressions for those Chief Marketing Officers and Heads of Marketing in climate tech companies who may be pressed for time, money or labor capacity and need to select the most relevant event(s) for their business situation in the future.
on Wednesday January 25, 2023
Sustainability Marketing Successes, 2022 Edition
Cleantech content marketing, eco-friendly branding, marketing agency recognition and more. Here are a few of the sustainability marketing achievements we’re proud of in 2022: